Turning a blog into a book

Having covered quite a wide selection of topics on this blog, I decided to combine some of the posts into a short ebook.

Turning a blog into a book would be quite an easy project for a writer who had started off with that aim in mind, and planned out the topics of the posts in advance. A non-fiction example is the cookery blog which formed the basis of the book Julie and Julia, and of the film with the same name. The method can also be used for fiction, as the modern equivalent of the Victorian fashion of serialising the chapters of a novel in a magazine before publishing it as a whole. It gives the writer the option of making changes to the book as it develops, in response to comments from readers.

The contents of this blog were not planned out in advance, and if I had used one of the paid services which can handle the technical aspects of “booking a blog”, the result would have been a hopeless muddle. My posts were written in random order rather than in any logical sequence, and there was some overlap of content between them. Adapting them into a book involved a great deal more editing than I expected. But I have finished it now and I hope the resulting ebook, called Wellbeing for Writers, will be published this week.

Magic and Leo

I still miss Felix, but the two young cats who have now taken his place in our home are a great delight. A few weeks after adopting Magic from the SPCA, I agreed to foster little Leo for the Lonely Miaow. As soon as the two kittens set eyes on each other they started playing-fighting, and bonded so closely together that I decided to adopt Leo myself.

They are both happy, healthy and friendly but otherwise quite different in appearance and temperament. Magic, the black and white female with gold spots, is now around nine months old. She is a small cat, quick and graceful in movement, full of energy, a keen hunter and seems totally without fear. Leo the male tabby, though probably three months younger, is already bigger and heavier than Magic. He is a placid, cuddly cat with a very loud purr.

I wonder how much their differences in personality are due to genetics, and how much to environment. Being rescue cats, I presume they both suffered some adversity in early kittenhood, but I don’t have detailed knowledge of their backgrounds.

magic-leo-still-in-love

 

Accentuate the positive

I’ve recently been visiting sites such as https://bookreviewdirectory.wordpress.com/ and http://www.theindieview.com/indie-reviewers/  in search of bloggers who might like to review my novels. In their guidelines for authors, some of them state that they will only post about those books to which they can give a good rating, while others warn that they may include negative reviews as well as positive ones.
I tend to favour the first policy, although I do think that an honest and helpful review usually needs to include a few points of constructive criticism. Reviews which consist of undiluted praise may have been paid for, or written by friends or relatives of the author.
Negative reviews can be devastating for authors, especially sensitive or inexperienced ones, but they are often highly subjective. Even prizewinning best sellers are never universally admired, but receive a handful of damning comments and low ratings. From the reviewer’s angle it can be a waste of time and energy to read through to the end of something boring, distasteful or poorly edited, though there are a few who derive perverse satisfaction from trashing a book. A strongly worded negative review can actually attract readers, whereas if the book was really all that bad it would have been kinder to ignore it and let it lapse into obscurity.
For all these reasons, I prefer not to post ratings of less than 3 stars or reviews which are predominantly negative, even though I do find that negative reviews can be the the easiest sort to write. When I dislike a book I can usually give a specific reason for my opinion. For example, novels containing descriptions of cruelty to animals are my pet hate (no pun intended). I recently gave up on a thriller in which the F-word appeared several times on almost every page. And an autobiography which should have been fascinating was, in my opinion, marred by the self-pitying tone of its author. In contrast, when I do like a book I am often unable to explain exactly why, and find myself reduced to using bland general terms such as “interesting”, “original”, “gripping” or “uplifting”.
For the record, looking back at my list of 5-star ratings on Goodreads, a few of the titles which I have enjoyed reading or re-reading lately have included psychological thrillers (The Girl on the Train by Paula Hawkins, The Children Act by Ian McEwan, Gone Girl by Gillian Flynn), biographies (Bach: Music in the Castle of Heaven by John Eliot Gardiner, The Last Enemy by Richard Hillary, Bomber Boys by Patrick Bishop, Noel Streatfeild by Angela Bull), and books about holistic healing (You are the Placebo by Joe Dispenza, Dying to be Me by Anita Moorjani).

Quality vs Quantity

Indie authors are often advised to “keep adding new content” by publishing three or four new titles per year, as well as writing frequent posts on their blogs and social networking sites among other marketing activities. There may be a commercial justification for this – “the more books you have published, the more you are likely to sell” – but is it in the best interests of the profession in the long term?

Few writers can really have enough talent, or time, to generate such a large output without compromising the standard of their work. The market is already flooded with self-published books, many of which are poorly written and edited and contain recycled material. As a result some of the more excellent and original ones, which deserve to be widely read and have the potential to become classics, are easily overlooked.

It’s wonderful to see so many opportunities for today’s indie authors to get their work “out there”, but the process is so easy and affordable that it is tempting to use it too casually. “Keep on writing” is certainly sound advice for those wanting to develop their skills, but “keep on publishing” may not be.

Having said all this, I admit that I published three books of my own in 2014 and have another coming out soon. However, they had been many years in gestation, and I won’t be continuing with this rate of production.

Reviving forgotten manuscripts

Although the market continues to be flooded with self-published books, I understand that the torrent is slowing down. Maybe this is because, having realised that indie authorship does not provide an easy path to best-seller status, many less committed writers are giving up. Another reason could be that the backlog of old manuscripts, which had been rejected for traditional publication but can now be published by authors themselves, is starting to clear. Having taught myself the basic ropes by self-publishing Persons not Diseases and my trilogy of Three Novellas I am now looking at reviving my own backlog.

The first adult novel I ever wrote is over thirty years old. I recently rescued its faded typescript from the drawer where it has been languishing all this time, and have been converting it to electronic format. It is a gently satirical mystery / romance set in an English mental asylum in the 1980s, and in many ways it describes a forgotten world, for so many aspects of life have changed. Today’s readers may find it hard to believe that, for example, staff used to smoke and drink on duty, did not have computers or mobile phones, or that orders from male doctors were so readily obeyed by nurses and patients alike. Parts of the text seem quite embarrassing or outrageous to my more sedate older self – should I defer to political correctness and tone them down? Should I publish the book at all?

Even after all these years it is difficult for me to look objectively at this first novel, remembering so clearly as I do the passionate enthusiasm with which I wrote it and my bitter disappointment when a series of rejection letters arrived in the post. I am hoping that a few trusted people will agree to read it and give me some kind but honest feedback.

Discounts and giveaways?

I have mixed feelings about self-published books being given away free of charge. This practice seems to devalue all the hard work of their authors, and can perpetuate the belief that they are inferior to books from traditional publishers. Although a free ebook will usually get far more downloads than one which carries a price tag, many of these will be from undiscerning readers who are not really interested in the content and may never even look at it at all. But in some circumstances, offering free books is worthwhile.

Some of the authors who write about self-help, educational or spiritual topics have altruistic motives, and would rather reach the widest possible audience than make any money. My little Bach flower book, which has always been free, continues to get thousands of downloads per year.

Turning to the profit motive, free books can be a “loss leader” to promote sales of other titles. This easy-to-use method of marketing is particularly recommended in the case of a series; readers who download the first one for free, and enjoy it, may go on to purchase the later ones too. For the reasons given above I am reluctant to use this strategy, though I may change my mind one day. But when sales of my own fiction books were flagging after Christmas, I decided to experiment with reducing their prices: currently the three novellas are just 0.99 USD each, and the box set is 2.99 USD. Details can be found on my Smashwords and Amazon author pages.

A variant of free promotion which I do like using is the Goodreads Giveaway programme, in which the print version of my Three Novellas will be included until 11th March. ( Click here to enter the draw for a free copy.) Winners in this programme are encouraged to post reviews on the Goodreads site, and they often do – hopefully these will be positive reviews, though even negative ones are better for publicity purposes than none at all.

Lastly, there is the option of sending free copies to journals and book blogs for review. One of the things I miss from my traditional publishing days is having this done for me, and I have only just started to explore it in my indie publishing career. I know that many professional reviewers are overwhelmed with submissions and cannot deal with them all, so I prefer to approach those who will accept ebooks. Sending out print copies without any promise of a response can prove a costly and futile exercise.

 

Box set

A box (or boxed) set is a group of related items – books, recordings of music or films, games – packaged together and sold as a single unit. With traditional book publishing these collections are literally presented in a cardboard box. With modern print-on-demand and electronic publishing the box is a virtual concept, though some ebook sets do have 3D covers. The set may contain either a series of titles arranged in the correct order, or a selection of related titles by one or more authors. Usually costing considerably less than than the sum of their individual parts, they are currently very popular. My own first (and last?) box set Three Novellas: Carmen’s Roses, Blue Moon for Bombers, The Windflower Vibration combines the three short books which I published last year and is available in paperback or ebook versions from Amazon and other online stores.

It can be very easy to create a box set just by combining the original files, and I would certainly advise against making non-essential changes to their content. But when I made mine I did take some time to merge the front matter and back matter; to correct a couple of typos which I had missed before; and to adjust for any discrepancies in formatting. For example I found that my use of italic script as opposed to quotation marks, and of UK as opposed to US spelling, had not been consistent between the three books.

In Carmens Roses, an Englishwoman visits Auckland in the hope of recovering from a serious illness, and of finding forgiveness for an incident related to a love affair from her past. Blue Moon for Bombers is set in middle England, and tells the story of a World War Two airman coming to terms with his repressed trauma, interwoven with a modern romance. In The Windflower Vibration, featuring some of the same characters and settings as the previous books, a sudden death on an Auckland beach sparks off a quest to unravel a complex web of mysteries spanning two centuries and two hemispheres. Many people have asked me if they are autobiographical, and the answer is “not exactly”, but they do reflect some of the themes from my own life: moving from England to New Zealand, practising both orthodox and alternative medicine, interests in animals, music, aviation and the paranormal. Here again is the link to the Amazon page – if you are interested please have a look, and share with your contacts – thank you.

 

Self-healing from “incurable” diseases

Examples of spontaneous remission, in which a supposedly incurable condition recovers without treatment, can be found across the whole diagnostic spectrum. Having seen a number of cases over the years, both among my patients and clients when I was in practice and in my personal circle, I often wonder why occasional patients recover while most others with similar prognostic features do not. In orthodox medical systems, concerned more with illness than with health, these cases are often lost to follow-up and do not attract the interest they seem to merit. They may even be dismissed on the grounds that the original diagnosis was wrong.

Some reports do get published in medical journals, and mostly relate to cases of advanced cancer which were expected to be fatal. These accounts usually focus on biological factors rather than psychological ones. Books for general readers based on a more holistic study of individual patients include Remarkable Recovery by Caryle Hirshberg and Marc Ian Barasch, and Radical Remission by Kelly Turner, and there are many online descriptions.

Sometimes the unexpected recovery takes place for no apparent reason, but sometimes the patients in question firmly believe it is due to specific factors such as a change in diet, a more fulfilling lifestyle, a spiritual awakening, the power of prayer, or cultivation of the “higher” qualities of forgiveness, gratitude and love. Perhaps what these share in common is a sense of taking control of one’s own health, the firm intention to heal, and a firm belief that healing can happen. Such things are largely beyond the scope of the statistical analysis and controlled studies required in “evidence-based medicine”.

Episodic conditions such as asthma, migraine, epilepsy and autoimmune disorders can wax and wane for no apparent reason. Again, more mainstream research is focused on what triggers a flare-up than on why many sufferers have periods of good health in between, or even recover completely. On a personal note, since I reached my mid-60s my migraines have become much less frequent and severe. One explanation is the biological one that I am finally growing out of them. The prevalence of migraine is known to be lower in older people than younger ones and some sufferers, though sadly not all, experience fewer and less severe attacks in later life. This may be because the brain becomes less sensitive with age, or a result of hormonal changes.

Another explanation is psychological. Going back to cancer, ever since reading Laurence LeShan’s inspiring book Cancer as a turning point I have been interested in the idea that self-healing from this or any other disease can occur through what he called “singing your own song” – finding a purpose and joy in life, what is sometimes called being in a higher vibrational state. This makes intuitive sense to me and looking back over the years, during periods when I have been absorbed in some truly fulfilling project – most recently, a return to my childhood passion for writing fiction (see my Amazon page) – my migraines have been less of a problem. Since LeShan’s book was written, many researchers have studied the mechanisms which might underlie mind-body connections such as this. The complex science is well explained in several recent popular books, for example You are the placebo by Joe Dispenza.

Beliefs and expectations have been shown to play a role in predicting the prognosis of coronary heart disease and the same is probably true for any other condition, so although I realise that my severe migraines could come back at any time, I prefer not to think in those terms. The negative messages so often delivered by well-meaning clinicians, such as “there is no cure for x” and “it’s bound to get worse at some stage”, can destroy hope and are not helpful. Recovery may be unlikely, and can never be promised, but as one of my teachers in the holistic approach used to say “Anything can be healed”.

 

 

Comparing Bach flowers and homeopathy

What is the relationship between Bach flower remedies and homeopathic ones? Both are “energy medicines”, prepared from natural substances in dilutions too small to measure by chemical analysis.  Their mode of action is not understood, so as far as I know it is not possible to say what basic difference – if any – exists between them. Dr Edward Bach had studied homeopathy before discovering his flower remedies, and the two modalities certainly have some features in common. There are also several points of contrast, as listed below. It will be clear from what follows that the Bach system is much simpler than the homeopathic one.

* Bach flowers are prescribed on the basis of current emotional state, whereas the choice of homeopathic remedies requires a more detailed consultation taking both physical and psychological factors, both past and present, into account.

* Homeopathic remedies for particular disorders are identified on the basis of “provings”, according to the principle of “like treats like”. For example, if taking a certain remedy causes healthy volunteers to develop itching, that remedy might be effective for treating an itchy skin complaint. The Bach flowers, in contrast, were identified in a purely intuitive way by Edward Bach, who would experience a certain feeling such as anxiety or despair and then seek for a plant which would alleviate it.  

* There are thousands of homeopathic remedies to choose from, but only 38 Bach flowers.

* Homeopathic remedies may be derived from animal, plant or mineral sources, some of which are toxic in their original form. The Bach flowers are all (with the exception of Rock Water) made from non-poisonous plants.

* With classical homeopathy, the aim is to identify the single remedy which best resonates with the client. With Bach flowers, although there are some “type remedies” appropriate for different personalities, it is usual practice to choose a combination of several remedies up to a maximum of six.

* Homeopathic remedies are prescribed in a range of potencies and dosage regimes, whereas Bach flowers are taken on a simple standard schedule (4 drops 4 times a day).

Some practitioners say both systems can be used together, because they act at different “levels”, others believe they should be kept separate.

I am not a trained homeopath myself but have made some informal study of the system, and both Bach flowers and homeopathic remedies play a part in the plots of my three short novels.

 

The joys and challenges of indie authorship

Three years ago I made the transition from traditionally published writer to indie author, and have now self-published three non-fiction titles and three novellas. There were plenty of mistakes and frustrations, especially to begin with, and I still have a lot to learn. But, overall, being an indie author has brought me as much satisfaction as anything I have done in my previous careers. New Year seems a good time to review my personal perspective on self-publishing, and some of what follows may be useful to others just starting out on this path.

I like being free to write what I want, without having to fit into an accepted genre or follow a formula. This does however make it more difficult to choose the most suitable categories and keywords through which potential readers can discover my books.

I like being able to upload my books as soon as I am ready, without having to wait several months for the traditional publishing process to run its course. But because modern self-publishing is so fast, cheap and easy it is tempting to go into print too soon without taking time and care to make both content and presentation the best they can be, thereby adding to the glut of mediocre books which give self-publishing a bad name. So I try to be patient, asking several other people to review my draft manuscripts and point out the errors which I have missed, and disciplining myself to check through the final version several times in the vain hope that not a single typo slips through the net.

I like being able to choose the layout, cover image and price of my books. Though I don’t have either the skills or the software to handle all the technical aspects myself, I have found an expert formatter and an expert cover designer to help, and it is a pleasure to work with them both.

I like being able to check my sales figures frequently, even if there are not very many paid ones. With literally millions of books available, readers are spoiled for choice, so I count every sale as cause for celebration. Free books are a different matter – thousands of people have downloaded the free e-books which I have offered from time to time, though I do wonder how many of these free copies have actually been read.

I still can’t really say that I like marketing, which seemed a huge challenge at first, alien to my personality and training. Exploring ways to publicise my work has been a steep learning curve and I have found some methods which I do enjoy, for example creating a proper mailing list and email newsletter. But I find that marketing takes up too much of the time which could have been spent on actual writing. My one experience of paying someone else to do it for me proved an expensive failure.

The world of books has been transformed in the last few years, and it will be interesting to see what the future will bring. My hope is that self-published titles will be fewer in number but better in quality, though I don’t know how this can be achieved.