Indie authors are often advised to “keep adding new content” by publishing three or four new titles per year, as well as writing frequent posts on their blogs and social networking sites among other marketing activities. There may be a commercial justification for this – “the more books you have published, the more you are likely to sell” – but is it in the best interests of the profession in the long term?
Few writers can really have enough talent, or time, to generate such a large output without compromising the standard of their work. The market is already flooded with self-published books, many of which are poorly written and edited and contain recycled material. As a result some of the more excellent and original ones, which deserve to be widely read and have the potential to become classics, are easily overlooked.
It’s wonderful to see so many opportunities for today’s indie authors to get their work “out there”, but the process is so easy and affordable that it is tempting to use it too casually. “Keep on writing” is certainly sound advice for those wanting to develop their skills, but “keep on publishing” may not be.
Having said all this, I admit that I published three books of my own in 2014 and have another coming out soon. However, they had been many years in gestation, and I won’t be continuing with this rate of production.