As a self-published author I really enjoy choosing the covers for my books, but have learned that it’s not just about finding a pretty picture. The cover image is very important for marketing purposes, so it can be worth employing a professional designer rather than relying on stock photos. “Don’t judge a book by its cover” may be good advice in theory but, in practice, our first impressions about both objects and people are usually based on their appearance. A split-second glance at the cover often determines whether or not a potential reader will look inside.
What makes a good cover for a novel? Ideally the image, in combination with the title, will “capture the essence of the book” so as to appeal to its target audience – a tall order. Experts advise that the image should be relevant to the genre, but distinctive enough to stand out from other titles in the field. It should convey something about the story in a way that excites readers’ curiosity. The design is best kept fairly simple, with a single focal point to draw the eye, and needs to look good in thumbnail view. Personally I think the colour scheme is also very important.
A highly skilled artist may be able to ignore these rules, and create a cover image which looks so stunning that it attracts potential readers even if it bears no obvious relation to what the book is about.
Revamping a book’s cover from time to time can stimulate sales by attracting a fresh group of readers, and I recently changed the image for my novel You Yet Shall Die. The original version showed a photo of the North Kent marshes, where much of the story is set. I really liked the appearance of that one, but it gave little indication of the genre or content. The new version, featuring an old-fashioned dressing table strewn with books, is more relevant to the plot and more likely to appeal to the mature women who are the main target audience – hopefully without putting off all the men, considering that several of my male friends have enjoyed it.
Original cover on the left, new one on the right.
You Yet Shall Die is a gentle mystery novel set in Kent and Sussex. Who is the woman who claims to be Dr Harper’s “love child”? What was the true cause of his wife’s early death? As Hilda Harper researches her parents’ early lives in postwar Oxford and Swinging London’s nightclub scene, she discovers some shocking secrets but also finds new hope for her own future. You Yet Shall Die is available in paperback or ebook format from Amazon.com, Amazon.co.uk and other Amazon marketplaces.