My experience with a Goodreads Giveaway

I’ve just completed my first ‘Goodreads Giveaway’. My experience may be of interest to new indie authors who are looking for ways of marketing their books.

Goodreads.com is an Amazon-related site for both readers and writers. Giveaways, which are only for printed books and not for ebooks, work like a lottery. The author undertakes to send out a certain number of copies, interested readers apply to receive one, and the winners are selected by Goodreads. It is up to the author to choose how many copies to offer, how long to run the promotion, and which countries of the world to include.

I did a week-long promotion, offering five copies of my novella Carmen’s Roses to readers in the US or UK. I was pleased to find that about 500 people entered the draw, and about 250 added my book to their ‘want to read’ shelf. My book is a print on demand title, published through CreateSpace. I sent out the books to the winners as ‘gifts’ from the Amazon website, because this was a faster and cheaper option than having them shipped to my home in New Zealand and then shipping them back to America. One of the winners has already posted a 5-star review, and seven paid copies of the book were ordered during the promotion period – hopefully there are more reviews and sales to come.

This venture has not made any financial profit so far, and I have realised in retrospect that I would probably have got just as many entries if I had offered just one copy instead of five. However, although I tend to be phobic about marketing, I found it quite interesting and enjoyable. It has provided some free advertising and, because I am able to view the profiles of the people who requested my book, given me access to demographic information which may be useful for targeting any future marketing campaigns.

I know that other authors have reported different outcomes from their free promotions – some much better than mine and others much worse. My own results have confirmed what is probably obvious, that the easiest way to reach a large readership is to offer free books, but that free promotions do not necessarily lead on to more paid sales. This is also what I have found when running free promotions of ebooks on Smashwords and on Amazon kdp. Although for reasons discussed in a previous post I am still reluctant to make all my work free, I have just started another Goodreads Giveaway of my novella, which is set in New Zealand, for local readers. This will obviously attract less interest, because New Zealand has only a small population and Goodreads is not so well known here, so anyone who enters should have a high chance of winning! For details, click here.

Choosing the title for a book

A good title is perhaps even more important than a good cover image for marketing purposes.

For my own books, I usually write a first draft of the text before giving serious attention to the title. I make a list of possibilities, look them up on Google to see whether they have been used before or contain any unsuitable double entendres, and may ask some friends for their opinions before reaching a final decision.

Here are some questions to consider when choosing a title.

Is it relevant? There is something to be said for factual titles which clearly indicate what the book is about: Murder on the Orient Express, Seven Years in Tibet or A Street Cat Named Bob are good examples because they sound interesting as well as being informative. More subtle and abstract titles sometimes work extremely well: Gone with the Wind, Heart of Darkness, Catch-22, A Clockwork Orange. But a book with a title which has little relation to its content may escape the notice of potential readers; and even those who have read and enjoyed it may have forgotten its name by the time they want to find it again.

Is it easy to remember and locate? Long titles, and those containing words which are difficult to spell, can be difficult to discover online or to reproduce accurately, so are best avoided. Short snappy titles, including single-word ones, which easily ‘trip off the tongue’ are more memorable and can be very effective.

Is it eye-catching and distinctive? Years ago I picked up a book called Excuse me, your life is waiting because the combination of its quirky title and garish cover made me curious to see just how ghastly the content would be. In fact I really liked this book, which introduced me to the Abraham-Hicks teachings on the Law of Attraction. A title which is different, even slightly outrageous, will stand out from the rest.

Is it intelligent? In this category I would include titles such as Enigma and The Path to Rome, which have both literal and metaphorical meanings. But not all writers can hope to find such clever titles, and not all readers will understand their ambiguity.

Has it been used already? There is no copyright on titles, so it is not unusual to find several different books with the same name. Personally I always prefer to choose something original, which is why the novella I am currently writing will not be called Bomber’s Moon.

A subtitle, used mainly for non-fiction, provides further scope for summarising the content of a book, distinguishing it from others with the same main title, and increasing its visibility to search engines.

Bach flower remedies for writers

The Bach flower remedies are intended for self-help at times of emotional imbalance or life stress. Although their mode of action is not understood, and sceptics claim that they are ‘only’ placebos, they have gained world-wide popularity since being discovered in the 1930s by a British doctor, Edward Bach. There are 38 individual flower essences in the system, five of which are included in the well-known Rescue Remedy for use in crisis.

Having trained as a Bach flower practitioner myself, and run a client practice for several years, I have been impressed with how well most people respond to this safe and pleasant form of therapy. I have written a number of posts about them on my other WordPress blog, and a short ebook on Smashwords. Fuller information can be found on the Bach Centre website.

Four (fictional) case vignettes illustrating how these remedies might be helpful for writers are presented below. These are of course just simplistic examples; each writer has a unique personality and circumstances and is subject to the same challenges in life as anyone else. Remedies should always be selected on an individual basis according to the person’s current state of mind.

‘Lyn’ is a housewife and mother and freelance journalist who works from home. She is very efficient, but has difficulty in finding time and space for writing amid the demands and distractions of domestic life. Walnut to help her focus on her work despite what is happening around her; Centaury to be able to say ‘no’ when family members make unreasonable requests; and Elm to relieve her sense of being overburdened with responsibility.

‘Peter’ is determined to publish an influential book about improving healthcare for disadvantaged groups. After getting home from his full-time job he spends several hours writing and gets to bed very late, but his mind is so active that he cannot get to sleep. He is also feeling despondent and frustrated after having early drafts rejected by several agents. Vervain to help him relax and to moderate his over-enthusiasm for good causes; White Chestnut to calm his repetitive thoughts; Impatiens to curb his hastiness in submitting manuscripts before they are finished; and Gentian for his disappointment.

‘Sandra’ dreams of becoming a famous author, and has lots of different ideas for novels, but has not actually done much writing and often feels tired and unmotivated when she sits down at her desk to make a start. Clematis for becoming more grounded and putting ideas into practice; Hornbeam for the ‘Monday morning feeling’.

‘Matt’ has spent ten years on his first novel, making continually revisions but never quite feeling satisfied that it is good enough. Besides having doubts about the quality of his writing, he feels anxious about having his work read by other people, and about various aspects of publication and marketing. Larch to boost his confidence in his abilities; Mimulus for his shyness and understandable fears; and Rock Water for his perfectionist nature.

I would be interested in comments from anyone who has used the Bach flower remedies to assist with their writing, or any other creative process.

 

 

 

 

Evaluating Bach flower remedies: an audit of 100 treatments

A few years ago I carried out a review of the case notes of the first 100 clients treated in my Bach flower practice. This does not claim to be a scientific study, and would certainly not meet the requirements for publication in an academic journal, due to various limitations: it was retrospective rather than prospective, no standard questionnaires or other valid measurements were used, no independent assessment was carried out, and there was only enough information for a short-term follow-up. All the same, when I came across it again last week I thought some of my readers might be interested in a summary.

These 100 clients, a consecutive series, had come to my clinic either through word-of-mouth recommendations or through my website. They included 83 females and 17 males, and ranged in age between 8 and 87 years.

Their presenting complaints were often complex and multiple, but the most frequent main problems were anxiety (37 cases), depression (13 cases), and physical illness (13 cases). Others included adjustment to change or loss, relationship difficulties or long-term psychological imbalances.

Treatment was usually short-term: 39 clients received only one treatment bottle, and 24 had only two. Others chose to continue taking remedies for several months, and there were four clients who came back for 10 or more bottles.

Six clients did not attend for further appointments, but the other 94 provided progress reports after 2-3 weeks, that is after their first treatment bottle had finished. I classified the outcomes at this stage as follows:

Excellent or very good: 33. Clients in this group spontaneously mentioned feeling calmer, lighter, more focused, more in control, balanced, joyful or peaceful soon after starting their remedies. Comments included ‘The flowers are fantastic’, ‘I need another of those magic bottles’ and ‘I think I’m going to keep taking this stuff for the rest of my life’.

Moderately good: 38. These clients reported definite, but more subtle, changes for the better.

Slight improvement: 18. This category includes three clients who did not actually take the remedies but had found the consultation useful for ventilating and reframing their problems.

No change: 3.

Some of those who showed little or no response to their first treatment bottle went on to take further courses and reported a delayed benefit, but the follow-up on this group is too incomplete to be analysed.

Worse: 2. These two clients were unwilling to continue treatment because of marked healing reactions, despite having been advised that such reactions were usually only short-lived and often predicted a good response. Both of them felt ‘spaced out’ after taking their drops, and one reported worsening of her presenting complaint of tightness in the throat. About ten of the others had also reported healing reactions, of a milder degree, but continued with their treatment.

Though the data was not detailed enough to permit a separate study of individual symptoms, I noted that both physical and emotional complaints often improved alongside each other in those clients who responded well.

The results of this modest audit confirms what all Bach Foundation Registered practitioners already know – that the majority of clients find the Bach flowers to be an effective and pleasant treatment. How much of this benefit can be ascribed to the ‘placebo effect’ is impossible to tell from a descriptive study like this.

And finally: a note to say that my short novel Carmen’s Roses, in which the Bach flowers play a small role, is now available in various ebook formats on Smashwords – price just $2.99 USD. Please click here for details.

 

 

 

 

Why write?

When asked ‘why’ I want to carry out a certain activity, feel interested in a certain topic, or find a certain person likeable or attractive, I am often unable to give a good answer. There isn’t always a logical reason – I just do. All the same, the question ‘why write?’ can be worth considering, given that writing a book can involve a great deal of time and effort without always bringing much obvious reward.

In Western society we are often conditioned to focus on achieving tangible goals, receiving external approval and gaining material benefits – which in this context means finishing a book, having it published, knowing that readers have found it entertaining or informative, and getting royalty payments.

These are all highly desirable outcomes, not to be devalued. But the sad truth is that not all writers are going to achieve them. Many books are never finished; many of those which do get finished are never published; many of those which do get published are seldom read or reviewed; and few authors make a good living from their royalties. And, even for the best of writers, outcomes are always unpredictable. This makes it important for the actual process of writing, not only the finished product, to be perceived as satisfying and worthwhile.

So, why write? Responding to an inner urge, one which may be difficult to explain, is perhaps the most fundamental and compelling motive. Some people feel they were born to write, in the same way that others know from early childhood that they were born to climb mountains, to heal the sick, to make scientific discoveries or to make music. This is their passion, vocation, destiny or soul’s purpose; the one activity which brings them ‘into the flow’ and if they are prevented from doing it they will feel frustrated and unfullfilled.

Writing can also be a means of self-directed therapy, personal development and education. Describing personal experiences, especially the more painful ones, can be a way of expressing emotions, and perhaps ‘reframing’ past events to find some positive meaning in them. Such pieces are often private, intended for the writer’s eyes only, though if they are published they may well be helpful to others who are going through something similar. While having no wish to attempt a full-scale autobiography, I have occasionally written directly about fragments of my own life, for example with an article in a medical journal about what is it like to have migraine, and using real incidents to illustrate points in my non-fiction books. Many friends have asked whether my short novel Carmen’s Roses is autobiographical and of course, along with most other novels, to some extent it is. Writers of fiction, sometimes without consciously realising it, often weave aspects of themselves into their stories even if the material is projected into other characters or the practical details are changed.

Turning to the educational aspect, writing either a fiction or non-fiction book often requires some study and research into a new field. Again, I’ll give a couple of personal examples. I wrote my first, and most successful, book as a way of organising my lecture notes while preparing for a postgraduate exam. Years later, the process of editing my uncle’s wartime memoir for publication stimulated me to read some fascinating books about fighter and bomber pilots and also to take a trial flight – a memorable experience which it had never occurred to me to undertake before. Many professional authors employ research assistants to provide the background material for their books, but perhaps they miss something by not doing it themselves.

So, whatever your own reasons for writing, I would suggest it is just as important to enjoy the journey as to reach the destination.

And finally: a note to say that Carmen’s Roses is now available in various ebook formats on Smashwords – price just $2.99 USD. Please click here for details.

Update on introducing Bach flowers to medical doctors

My last post on this blog was about preparing a short talk on the Bach flower remedies for a group of doctors and medical scientists. Several readers asked me to report back, so here is a brief update following the event.

My talk seemed to be well received by the  audience, which represented a wide range of specialties: neurosurgery, rheumatology, oncology, paediatrics, general practice and others. Most of those present had never heard of the remedies before. There were plenty of questions, for example: are the same plants used for similar purposes in herbalism and pharmacology? how exactly did Dr Bach select his flowers? would just looking at the flowers have an effect? At least one person thought that the mode of action must be chemical, but another was familiar with the concept of vibrational healing, pointing out that plants have an energy field as demonstrated by Kirlian photography.

It was encouraging to receive so many positive and open-minded responses, and I was left wishing that there were more opportunities for orthodox clinicians and natural therapists to learn about each others’ work.

Planting the seeds of a novel

There is no right or wrong way of starting to write a novel. Some successful authors of fiction make detailed plans in advance: researching the background, writing summaries of the plot, biographies of the characters, descriptions of the setting, the contents of each chapter, perhaps a chronology of events if it is a complex narrative shifting back and forth in time. Others just start working with a vague idea and see what happens, often finding that inspiration flows more freely as they write, perhaps feeling the material is being ‘channelled’ from a source outside themselves. Even some writers of crime fiction do not plan ahead, keeping themselves in suspense as much as their readers, not knowing ‘who done it’ till the end of the book.

I use a mixture of these logical ‘left-brain’ and intuitive ‘right-brain’ approaches. My novel Carmen’s Roses took me about ten years to write and I don’t remember when or how the first seed was planted. The story was not systematically planned at all, but developed in fits and starts, informed by diverse sources: a case history in the British Medical Journal, the beauty of the land and sea around my New Zealand home, finding an Italian vase in the street, plus fragments of autobiography. It took many rewrites to weave these different elements into a reasonably coherent whole. With my non-fiction books I have been a little more organised, but these too have tended to develop in piecemeal fashion.

Whatever method is used, the project has to begin somewhere. The writer may start on an abstract level, wanting to explore a certain theme or conflict, convey a message to the reader, or develop a plot with an original twist. Or the story may be inspired by a particular place, a memorable incident, or one or more characters whether real or imaginary. (See also my previous blog posts Novels with a message and Where ideas come from.)

My friends say they have enjoyed my first novel and are encouraging me to write more fiction, which I certainly hope to do. At present various memories and ideas are floating around in my mind: a flooded river in England, a healing retreat in a country house, fragments of wartime aviation history. Perhaps a story which connects all these already exists in some unconscious realm, but I can’t see the missing pieces of the jigsaw at present. I hope I will be able to find them, and that it won’t take as long as ten years next time.

Introducing the Bach flowers to medical doctors

Later this week I’ll be giving a short talk about the Bach flower remedies to a group of senior doctors with connections to my old medical school in Oxford, UK. Many of them will probably never have heard of the remedies – even though Mount Vernon, the home of the Bach Foundation, is only a few miles away from Oxford city. Even fewer will have had personal experience of using them, or know how much they can help with the management of health problems whether mental or physical.     

I hope and expect that there will be a friendly informal atmosphere at this meeting, and that most people in the audience will be interested in the brief case histories and flower photos I plan to present. However, some orthodox clinicians are sceptical about the value of ‘natural therapies’ in general, and a few are quite hostile towards them, so I need to be prepared to answer criticisms such as the following:

Bach flowers are no more effective than placebo: several randomised controlled trials published in medical journals have reached this conclusion. The placebo effect, in which the beliefs and expectations of both patients and their clinicians work to bring about a self-healing response, is indeed a powerful force for good and if the Bach remedies can mobilise it effectively, so much the better. There is certainly a placebo element in this therapy, as in any other.

It is, however, difficult to believe that the excellent results achieved with the remedies are due to placebo alone – over 80% of clients treated by Bach practitioners respond well, and they include babies and animals. And the occurrence of ‘healing reactions’, in which a minority of clients experience an aggravation of symptoms before they get better, seems unlikely to be a placebo (or nocebo) effect.

The published trials have several limitations, for example they have usually given the same remedies to all participants although it is a key principle of this therapy that an individualised mixture should be chosen for each case.

The challenges of evaluating natural therapies and the ‘holistic approach’ are considered in more detail in my recent book Persons not Diseases (by the way the e-version on Smashwords is on promotion at just $1.50 USD this week, 2-8 March – here’s the link).

Their supposed mode of action is not scientifically credible: talk of ‘vibrational’ and ‘energy’ medicine does not go down well in orthodox circles, where mechanical and chemical approaches hold sway. It must be admitted that the mode of action of Bach flower remedies, like that of homeopathics, is not well understood. However, it is arrogant to assume that a therapy must be ineffective because current knowledge cannot explain why it should work. The phrase ‘the exact mechanism of action is unknown’ quite often appears in the product descriptions of widely-used pharmaceutic drugs!

The remedies give ‘false hope’ of cure, and patients may use them instead of effective medical treatments: It is true to say that Dr Edward Bach envisaged a world in which most diseases could be cured if patients themselves simply learned to recognise the emotional imbalance underlying them, and used the flower remedies to restore harmony to mind and spirit. Although subsequent advances in mind-body medicine would support Bach’s ideas, current claims for the remedies are more modest. They are not a panacea and, as made clear in training courses for Bach Foundation practitioners, they are intended for ‘complementary’ rather than ‘alternative’ use. They do not treat specific medical conditions, but are selected according to the personality and emotional state of each patient, with the aim of improving quality of life. They can safely be used alongside conventional treatments.

If any other points of interest arise from the meeting, I’ll write a follow-up post next week.

How to find time for writing

I haven’t done much writing lately, because of various events – two conferences, family health problems, house guests from overseas – all coming together in the same few weeks. Some of these happenings are predominantly pleasant, others more stressful, but all of them have altered the usual rhythm of domestic life and taken time and energy away from writing. This has prompted me to revisit some principles from my life coaching days – simple basic advice, but so easy to neglect.

Prioritise what is important: Besides writing, there are various activities – for example exercise, social contact, some form of relaxation – which it is good to carry out every day to promote health and well-being. In contrast, anything which is being done out of habit or a sense of duty but is not really pleasurable or worthwhile, could perhaps be set aside.

Set personal boundaries: being able to devote adequate time to the important things may require setting boundaries against those of lesser importance. This means learning to say ‘No’ to unwelcome requests from other people, as discussed in a previous post, and perhaps also being firmer with yourself if you are prone to be distracted by trivia like checking for emails too often or staying too long in coffee shops. Focusing on one activity at once is more efficient than multi-tasking.

Organise your schedule: although some people prefer to write only when they feel inspired, or when conditions happen to be right, many serious writers find it best to set aside a regular time and place for their daily work. If you are disciplined about keeping to this schedule, family and friends will usually respect your commitment and understand that you do not wish to be disturbed.

Accept what cannot be changed: some events, difficulties and distractions are beyond personal control. It is a waste of energy to get frustrated and complain about them, but better to be flexible and accept them with a good grace. In the words of the ‘Serenity prayer’:

Lord, grant me the strength to change the things I can, the serenity to deal with the things I cannot change, and the wisdom to know the difference.

After all, a temporary disruption to the writing schedule will probably not matter very much in the long term; and even unwanted experiences form part of ‘life’s rich tapestry’ and may provide material for a new piece of writing at some later date.

Incidentally – three of my ebooks are on a Smashwords promotion this week, 2-8 March, for just $1.50 USD each. Here’s the link.


Where do ideas come from?

All new projects – whether in the arts, the sciences, business, domestic or personal life – originate from ideas. Where do these come from?
Some just seem to arise out of the blue – transmitted, it is widely believed, through vibrations of energy from ‘the Universe’ or the collective unconscious. The observation that several people who are not in contact with one other can get the same idea at around the same time would be in keeping with this. This can also happen with animals, as with the ‘Hundredth Monkey’ effect in which several groups of monkeys living on different islands learned how to to wash potatoes. The biologist Rupert Sheldrake made extensive studies of such phenomena while researching the concept of morphic fields.
Fully-fledged ideas sometimes present themselves through dreams. Well-known people said to have found creative inspiration through this channel include Frederich Kekule (chemical structure of the carbon ring), Elias Howe (invention of the sewing machine), Robert Louis Stevenson (plot of Dr Jekyll and Mr Hyde) and Paul McCartney (composition of the song Yesterday).
Experiences during waking life – not just the major events, but everyday incidents such as a chance conversation with a stranger, a visit to a new place, seeing an unusual car numberplate – are a frequent source of ideas. I must have encountered many potential instances during my medical career, and though I never took most of them any further, it was the story of one particular patient which started me off on the research project about ‘Life events and breast cancer prognosis’ which was to occupy me for several years.
As another example, I once read a case report in the British Medical Journal which for some inexplicable reason stuck in my mind, providing the inspiration for the short novel Carmen’s Roses which I have finally published ten years later (I can’t say what the case report was about without giving away the plot). Many other writers of fiction have also found medical case histories to be a valuable source of material. The best-selling novel Everlasting Love was apparently based on a report in a psychiatric journal – though its author, Ian McEwen, later admitted that both the report and the journal were fictional too, which is perhaps just as well given the importance of respecting confidentiality where real patients are concerned.